The main goals of email marketing are to create and maintain customer relationships and sales. The biggest advantage of this form of communication is the possibility of high personalization of the message.
You can divide your subscribers into several groups, and send them an email with precisely selected content promoting different products.
Most email marketing tools also allow you to add the first name of the person you want to send the message to.
In this way, the person reading the e-mail will feel as if the message was prepared especially for them.
The first text message was sent by Ray Tomlinson in 1971. Today almost everyone uses email and has at least one email address.
Research shows that checking a mailbox is often the first and last thing we do during the day. Most email users visit their mailbox at least once a day.
Imagine that practically every person you meet could be a potential recipient of your message.
Now you can probably see why email marketing is important and how much range it has.
Table of Contents
What is Email Marketing and How Does it Work?
7 Benefits of Email Marketing
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Low cost
Email marketing is one of the cheapest ways to create and promote advertising.
Compared to a traditional advertising campaign on TV or radio, sending email costs practically nothing. And considering its effectiveness, it is one of the most popular marketing channels.
For many small businesses, email is often the only way to get a customer.
However, it is worth noting that email marketing is used not only by small companies but also by large corporations with millions of customers.
If you want to promote different offers of affiliate programs – there is no better and cheaper method, and at the beginning, you don’t need a large budget.
As a platform for email marketing, I recommend GetResponse, where you can try out all the tools for 30 days for free.
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Simplicity
To create an effective marking campaign you only need to prepare the right content in advance. The rest of the tools that will make your message look professional offer email marketing platforms. By using them you can quickly and simply create a newsletter, insert graphics, or animations.
And you don’t need to hire additional people, know HTML or CSS.
Remember that not all email programs display the attached graphics. In the case of email marketing often simpler means better.
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Email is measurable
Using email marketing to reach potential customers, you can deeply analyze what happened with your message.
You can check how many people received your message, who clicked on it, who went to your website or blog.
With the information about what is most interesting to your audience, you will be able to act even more effectively.
You can also easily check on which devices your subscribers like to read your messages.
There is no other form of advertising that gives such full and immediate results. Using email marketing tools, you receive not only quantitative but also qualitative data.
This allows you to plan your advertising campaigns more effectively and better communicate with your audience.
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Speed
Sending and delivering messages even to a large number of subscribers is very fast with this form of communication. To do this you do not need weeks of preparation and planning.
You don’t need experts for that either. Just write the message in advance and send it with one mouse click.
The idea that will come to your mind in the morning of the same day can be implemented and realized. The distribution of messages itself usually takes less than an hour.
If you have a large list of contacts, you can reach a wide audience with your sales offer practically immediately.
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The list of subscribers is only yours
One of the biggest advantages of email marketing is that the list of subscribers you have managed to build is only yours. So you are completely independent of external portals, which can block your account at any time. In this way, they cut you off from the community.
You can also use your contact list as an excellent source of traffic for your blog. Just send a short message about a new post. You can do this at any time, being independent of anyone.
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High Open Rate and CTR
The mailbox is usually treated quite personally by each of us. We often read the received messages carefully, and click on those with interesting titles.
Unlike social media posts and news, an email does not disappear so quickly and waits in your email box for opening.
Email marketing is characterized by quite high interaction, which reaches on average 18% open rate and 3.7% CTR (click-through rate).
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You can test your campaigns
Email marketing allows for quick and effective campaign testing. You can check, for example, which style of messages is the most attractive for your audiences, and on which days of the week the mailing brings the best results.
With these tests, you’ll be able to better match your audience’s preferences and your campaigns will be delivered at the best time for them.
GetResponse provides all the necessary email marketing tools – start your 30-day trial period today.
Is Email Marketing Dead?
Many people fascinated by the world of social media, wonder if email is still effective today? Some even ask themselves a question – is email marketing dead?
In my opinion, a well-written email will always be one of the best ways to attract customers. An email is a form of advertising that cannot be ignored. It is delivered to one of the most private places in the network, which is your inbox.
This fact makes email a very personal channel of communication between you and your subscribers. This is why email marketing is important.
And it doesn’t matter if you have a small blog or a big website. Email marketing will work perfectly in both cases.
This is one of the most effective ways to promote your business!
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